BECA Believing Everyone Can Achieve: Creating Access for Hispanic-Latino Youth

General Description of the Project:
The project involves how to leverage Hispanic-Latino personnel to execute a focused recruitment approach in reaching the Hispanic-Latino student populations. There’s content regarding the differences between DACA and undocumented students to better serve their needs. Furthermore, the project includes ways to make outreach and connections with Hispanic-Latino population through the use of bilingual communication campaigns to developing targeted travel to maximize reach into communities and schools. Along with applying technology by using a Customer Relations Management (CRM) system to keep track of events and prospect leads by pulling reports to telecounsel students via email and text messaging. Lastly, going beyond recruitment to retention efforts in promoting student engagement and learning about telecounseling future generations through text messaging campaigns.

Description of the Technology(ies) Used:
The technology involved the usage of a Customer Relations Management (CRM) system to keep track of targeted travel and prospect leads including the capacity to pull reports. These reports would also become the basis to telecounsel students via text messaging and email mergers.

The highlights include how to approach building connections and to better serve the needs in matriculating Hispanic-Latino students into a higher education institution. From coordinating focused community workshops and targeted school visits to leveraging technology to reach students through evolving communication campaigns.



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