Primer for Teaching Online
9. Evaluate Your Course
Assessment
Continuous Improvement Through Evaluation
Effective online course design does not end at deployment. Ongoing evaluation, before, during, and after course delivery, is essential to ensure quality, usability, and student success.
A structured evaluation process allows faculty to identify issues early, refine course components, and enhance the overall learning experience.
Formative Evaluation (Pre-Launch)
During the development phase, formative evaluation helps identify and resolve issues before students encounter them.
Recommended actions:
- Engage peer faculty to review content for alignment, clarity, and academic rigor.
- Collaborate with instructional design or distance learning teams to assess usability and technical quality.
- Conduct pilot testing with a small group of students or users.
- Collect and incorporate feedback on both content and functionality.
Summative Evaluation (Post-Delivery)
Once the course is live, student feedback becomes a critical data source for improvement.
Best practices:
- Collect student feedback through surveys, discussions, or course evaluations.
- Maintain a revision log to track issues and improvement opportunities.
- Prioritize updates based on impact and frequency of issues.
- Test revisions before implementing them in future course iterations
If immediate fixes are not feasible, proactively communicate known limitations to students to manage expectations.
Technical Review and Quality Assurance
A technical review ensures that all course components function properly and provide a seamless user experience.
This review may be conducted by instructional support teams or faculty using a structured checklist.
Key areas to evaluate:
- Links and Navigation:
Verify that all hyperlinks are functional and direct users to the correct resources. - Media and Graphics:
Ensure images and multimedia load efficiently and display correctly across devices. - Course Structure and Menus:
Confirm intuitive navigation and consistent organization - Formatting and Readability:
Maintain consistent font usage, spacing, and layout for accessibility. - Syllabus and Course Information:
Include essential details such as:- Technical support contacts
- Minimum technology requirements
- Instructions for accessing and navigating the course
Leverage Quality Frameworks
Consider aligning your course evaluation with established standards such as the following:
- OLC Quality Scorecards
- Quality Matters (QM)
- Institutional course design rubrics
- Accessibility guidelines (e.g., ADA/Section 508)
These frameworks provide structured benchmarks for continuous improvement.
Strategic Considerations
- Treat evaluation as an iterative process, not a one-time task.
- Use data-informed decision-making to guide revisions.
- Balance pedagogical quality with technical functionality.
- Document improvements to support accreditation and quality assurance efforts
Value
A strong evaluation process transforms course design into a cycle of continuous enhancement, reducing student frustration, improving learning outcomes, and increasing overall course effectiveness.
Additional Resources
- Online Web Course Design Guidelines Rubric
- Online Teaching and Learning Resource Guide, Virginia Commonwealth University
- Online Course Design Guidelines, University of Toronto
- Guide to Online Course Design and Quality Standards, public version of the Quality Matters
- Rubric for Online Instruction
- University of Washington Office of Educational Assessment
- Copy Editing Checklist, The University of Texas TeleCampus
