Description of the project: In the Fall 2023 semester, the Office of Student Engagement And Retention started a social media initiative to effectively distribute marketing materials from many different offices. Through collaboration from the different departments and initiatives, as well as strategic content creation, and marketing plans, the social media account had a positive effect on the algorithm which gained over 20,000 impressions and over 3,000 accounts reached in the first 3 months. Many of our student events and programs shared a massive increase of student attendance and participation. By having consistent content being posted, the algorithm within our social media featured the majority of our content which effectively informed many students within our campus as well as many neighboring CUNY schools. By attending this presentation, you can learn more about our initiative and how our strategies in bringing collaboration between departments can increase student engagement and retention.
Presenters:
Girard Tecson
Girard Tecson is a Higher Education Professional and works as an ePortfolio Program Manager at CUNY John Jay College’s ePortfolio Program which guides over 5,000 students annually in the development of course and professional electronic online portfolios. He organizes over 250 in-class ePortfolio workshops every academic year and manages the daily operations of up to 12 eTerns (ePortfolio Intern) and college assistants. He curates several student showcase events and is successfully awarded over $50,000 yearly budget for programing and events.
Aside from academia, Girard is also an award winning independent filmmaker recognized for his work on various films and videos. His production experience came from independently producing several short films, documentaries, music videos and Internet videos. He oversees all aspect of production by writing scripts, directing, cinematography and then editing.
Maisha Ahmed is the ePortfolio Program Assistant at CUNY John Jay College of Criminal Justice. She graduated with a Bachelors in Cell & Molecular Biology Major and a minor in Chemistry. She is passionate about Biomedical research with specific interests in Cell Biology, Immunology, and how both fields contribute to human health.