BECA Believing Everyone Can Achieve: Creating Access for Hispanic-Latino Youth
The project involves how to leverage Hispanic-Latino personnel to execute a focused recruitment approach in reaching the Hispanic-Latino student populations. There’s content regarding the differences between DACA and undocumented students to better serve their needs. Furthermore, the project includes ways to make outreach and connections with Hispanic-Latino population through the use of bilingual communication campaigns to developing targeted travel to maximize reach into communities and schools. Along with applying technology by using a Customer Relations Management (CRM) system to keep track of events and prospect leads by pulling reports to telecounsel students via email and text messaging. Lastly, going beyond recruitment to retention efforts in promoting student engagement and learning about telecounseling future generations through text messaging campaigns.
The technology involved the usage of a Customer Relations Management (CRM) system to keep track of targeted travel and prospect leads including the capacity to pull reports. These reports would also become the basis to telecounsel students via text messaging and email mergers.
Explain project results
This project of targeted recruitment is developing pathways for Hispanic-Latino youth to have access in matriculating into a higher education institution. This has allowed for targeted students to feel comfortable and relatable in that their specific needs are being met through such a recruitment process.
Why it should be considered best practice?
The practice of having a fellow Hispanic-Latinos develop and execute a recruitment plan allows the University to better leverage the many opportunities it has to offer with Hispanic-Latino populations. This resulted great success in creating relationships with parents and students when having a fellow Hispanic-Latino elaborate on their own heritage background and experiences at Southeast. By sharing these experiences and building these connections, students and parents could see themselves reflected
and identified within the fabric of the University.
Highlights of your proposed presentation and lessons learned
The highlights include how to approach building connections and to better serve the needs in matriculating Hispanic-Latino students into a higher education institution. From coordinating focused community workshops and targeted school visits to leveraging technology to reach students through evolving communication campaigns.